Plamen Yurukov graduated from the French Language School in Sofia in 1983 with a Masters Degree in philosophy. In 2011, after two years of training, he also graduated with a Masters in International Business at the prestigious Thunderbird School of Global Management.
He has extensive experience in the production and marketing of food products. He creates and develops the Spetema coffee brand and transforms the company from a small store into the biggest coffee maker in Bulgaria.
Since 2011 his efforts have been focused on the development of Venianina EOOD.